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Place3 Members of the supply chain:manufacturers, consumers, retailers______ is the component of the four Ps of marketing that is used by marketers toinform, persuade, and reminds potential buyers about a product or service toinfluence their opinions and produce a response.promotion Many businesspeople believe that marketing should focus on factors other thanfinancial goals, such as:corporate citizenry Build a good product and it will sell itself Production-oriented era Lots of advertising and personal selling are the keys to success Sales-oriented eraa growing focus on meeting customer needs and wantsmarket-oriented erathere is more to marketing than just meeting the needs and wants; consumersalso expect a fair return for the price they payvalue-based marketing era Marketing entails an exchangemarketing requires product, price, and promotion decisionsmarketing helps create valuecore aspects of marketinga business philosophy and set of strategies, programs, and systems that focus onidentifying and building loyalty among the firms most valued customers.Customer Relationship Management (CRM)_____ is the part of the marketing mix that aims at creating value by providingfeatures and benefits that meet consumer's needs.

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If a car manufacturer wanted to segment its marketplace, it could:identify customer needs for different types of cars ( such as sports cars, SUVs, and familysedans).divide consumers into groups based on their incomes.In a value-based, marketing-oriented firm, marketers share information about_____ and competitors, and then integrate and distribute it across the firm'svarious departmentscustomers______ channel management seeks to create a seamless value chain in whichmerchandise is produced and distributed in the right quantities, to the rightlocations, and at the right time, while minimizing system-wide costs andmaximizing satisfaction of the value required by customers.Marketing Entrepreneurs use marketing to do which of the following?communicate value, examine the marketplace, combine products Examples of value co-creation:-client interacting sales associate who takes info on how to customize apparel- a clothing company allowing customers to personalize the fit of a pair of jeans- buying a customized cake from the bakery Which of the four Ps represents all activities necessary to get an offering to theright customer she the customer wants it?Promotion Primary characteristics of the market-oriented era:1. Price In the marketing mix, place is expected to _____ valuedeliver Place members of a typical supply chain in order from the first step in the supplychain to the last.1. Place, Distribution, Placement______ is the part of the marketing mix that aims at creating value by providingfeatures and benefits that meet customers' needs. Promotioncommunicates value of productusing advertising, social media, and public relations In a marketing context, customers seek a fair return in goods/and or services fortheir hard-earned money they are seeking _____ which reflects the relations ofthe benefits to costs.value Valuereflects the relations of benefits to costs Priceof the 4 Ps, whatever the buyer gives up in exchange for the product. During the sales-oriented era, firms found an answer to their _______ byfocusing on selling.overproduction2 key elements marketers consider when determining price1. figure out how much customers are willing to pay so that they are satisfied with theirpurchase. B2CC2Cconsumer to consumer Customer A sells the computer to his friend.

The fundamental factor involved in buyer-seller relationships.exchange Product Creating value Pricecapturing value Placedelivering value proposition Promotioncommunicating value What do marketers seek in potential customers?

customers who have and interest in the products and customers who have an ability to buy theproducts or services.

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Unformatted text preview: Which of the four Ps represents all activities necessary to get an offering to theright customer when that customer wants it? C2CProduction-oriented era Manafacturers were concerned with product innovation, not with satisfying the needs of theindividual.

Place_____ is the component of the four Ps of marketing that is used by marketers toinform, persuade, and reminds potential buyers about a product or service toinfluence their opinions and produce a response. Everything always has a ____ it doesn't always have to be monetary, howeverthis element of the four Ps is aimed to capture value. Retailer selling finished goods._____ is one of the elements of the four Ps that embodies all activities essential toget the product to the right customer when and where the customer sans it. Retailers were considered places to hold inventory until it was sold.

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