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Ever wished you could take a vacation from real life to a place where you are always beautiful, young, rich, successful and having a great time?Over 50 million people in the world are doing this right now, in a corner of the web known as Utherverse.
To start, you log on and set up a profile, just like you would on a social network.Utherverse's better-known rival Second Life currently has only 38 million players.Interestingly, 53% of Utherverse's users are women and a majority of users are university educated and in their twenties and thirties.The game is free to download and you can earn virtual currency by being sociable, visiting other people's profiles, writing a blog and interacting with different parts of the world.There is a copious amount of sexually explicit content on Utherverse, and the first world launched in 2004 was Red Light Center, a virtual replica of Amsterdam's red light district."In the beginning, adult content was wildly successful on the net and that was how so many people moved onto the internet," Shuster says."We weren't shy about focusing on the adult content when Utherverse began, as it helped to bring people onto the virtual world.The virtual worlds that did not embrace adult content, aside from gaming worlds like World of Warcraft, have largely failed, for example Google Lively, and Blue "So who plays these games?
People who have disabilities or in need of escapism find Utherverse very attractive, according to Shuster.
One third of the Utherverse's 50 million visitors are in Europe, and 50% are in North America.
Once online, you are free to do what you want, without the constraints of everyday life.
You can meet people and make friends through IM text chats, webcam or voice chat, have sex with other avatars, smoke virtual marijuana, party and explore Utherverse's red light district, hold your dream wedding, decorate your dream home or even get a virtual job – whatever you want to do or be, you can.
Lose your inhibitions online"It's your ability to live out your fantasy.
We allow users to do anything they could do in real life with their bodies," Utherverse's CEO and founder Brian Shuster told IBTimes UK."We decided that in the virtual world, everything should be as consequence-free as possible, so we programmed a button in that you could press to get rid of the hangover from smoking pot, when you're tired of the effect."Shuster is well known on the web as the "Prince of Pop-Ups" – he helped to monetise the internet in the 1990s by inventing banner and pop-up ads.